Keeping brands healthy

In a very short time, the coronavirus pandemic has changed the way we live, work, and interact. With marketing plans scratched and a business-not-as-usual scenario, it’s important to stay informed and search for ways to keep your brand healthy. While many  things are uncertain, one thing is: our team is ready to face this together.

Te traemos lecciones desde el futuro, ¿estás listo?

Hoy día, nuestra mejor alternativa es la reinvención. Por eso, queremos compartir contigo algunas lecciones, herramientas y soluciones que nos compartieron David Tang, CEO de DDB ASIA y Matthew Cheng, CEO de DDB China. Su visión puede ayudarnos a transformarnos para el éxito de nuestros negocios, ya que ellos se encuentran en una etapa más adelantada en la crisis.

www.ddblatinapuertorico.com

LEARN MORE

Cumpleañeros de marzo y abril podrán celebrar en el Distrito T-Mobile

El centro de entretenimiento Distrito T-Mobile invita a los cumpleañeros del mes de marzo y abril a celebrar en sus instalaciones, tan pronto se inauguren sus facilidades ubicadas en el Distrito de Convenciones en San Juan.

learn more

Coronavirus: Global Change Accelerators

Coronavirus is set to drive a significant evolution in consumer beliefs and attitudes.This shift will accelerate a number of strategic shifts WGSN have predicted, creating anew spending landscape.

DOWNLOAD

Los latinos en tiempos de COVID-19

¿Qué piensan los latinos de la pandemia? ¿Qué es lo que más les está generando preocupación y cómo les ha cambiado la vida en estos días?

DOWNLOAD REPORT

Key Consumer behavior threshold identified as the Coronavirus out break evolves

A Nielsen investigation has identified six key consumer behavior threshold levelsthat tie directly to concerns around the novel coronavirus (COVID-19) outbreak.

download

Lanzan plaza del mercado virtual para productos agrícolas boricuas

Mercado PRoduce conecta a los productores boricuas con los consumidores durante la pandemia. Mercado PRoduce! ya está disponible para los usuarios de teléfonos iOS y Android. La compra mínima en la nueva plaza del mercado virtual es de $60.

LEARN MORE

Responding to COVID-19 and preparing for the global recession

WARC's Lena Roland looks into the evidence and examples of brands weathering economic storms. COVID-19 has disrupted everything. Marketers are hurriedly shifting their schedules and plans.

DOWNLOAD

Distilería artesanal se transforma para atender la necesidad de Puerto Rico

Ante la pandemia global de coronavirus, Sol Taíno Artisan Spirits comenzó hace varias semanas a elaborar alcohol y "hand sanitizer"

LEARN MORE

Which new behaviors will stick after the COVID-19 crisis ends?

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due toCOVID-19, and suggested some of these behaviors will remain in place.

Download

Grocery Stores Are the Coronavirus Tipping Point

For a couple of weeks now, grocery stores have been one of the only respites from cabin fever. Despite all the lockdowns and social-distancing measures across America, people still need food.

learn more

The People Leading When Leaders Do Not

Business owners, pastors and others are voluntarily closing their doors as the coronavirus spreads, seeking to fill a void when clarity from political leaders is lacking.

DOWNLOAD

Coronavirus Has Slashed Global Air Pollution. This Interactive Map Shows How.

The covid-19 pandemic has changed the world, grinding to a halt increasingly large geographic areas and portions of the economy in an effort to slow the virus’ spread.

learn more

Swiss Hotel’s Luxury Quarantine Package Includes $500 Covid-19 Test

For many of us, coronavirus quarantine means holing up in close quarters with roommates or significant others, existing largely between the bed...

learn more

GWI Coronavirus Research | March 2020 Series 2: Travel & Commuting

As the coronavirus outbreak continues, more and more communities, industries, and businesses are feeling its effects. Stayinginformed at this time is crucial.

DOWNLOAD

GWI Coronavirus Research | March 2020

Coronavirus is on all of our minds, screens and feeds – and for good reason. The outbreak is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them.

DOWNLOAD

Consumers split on how brands should advertise during COVID-19

An overview of consumer opinion on how brands should advertise in response to the novel coronavirus(COVID-19) outbreak across 13 markets.

DOWNLOAD

How the coronavirus crisis will hit American workers, in one chart

The people who can least afford to lose their jobs are the ones who’ll be hit the fastest and the hardest by the coronavirus recession.

learn more

Why stockpiling is not the crazy, selfish behaviour that it seems

You can find out a lot by asking people questions, but big-behavioural-data is much better when trying to work out what is actually going on...

LEARN MORE

Consumo de medios durante la pandemia de coronavirus

As the global novel Coronavirus crisis grows, consumers are making significant changes to the way they interact with content and advertising across platforms.

LEARN MORE

Americans Drop Kale and Quinoa to Lock Down With Chips and Oreos

In a stark reversal, American shoppers who were taking up healthier eating are gravitating back to old ways as they hunker down to weather the coronavirus pandemic.

learn more

This Is Not a Recession. It’s an Ice Age.

We can’t say we’re in a recession yet, at least not formally. A committee decides these things—no, really. The government generally adopts the view that a contraction is not a recession unless economic activity has declined over two quarters.

LEARN MORE

One of the worst things brands can do right now is go dark, warn experts

Industries around the world have been forced to pause advertising amid the COVID-19 outbreak, risking huge loss of brand equity.

LEARN MORE

We Live in Zoom Now

On Sunday afternoon, Eleanor Dolan celebrated her 17th birthday in Minnesota with 20 of her closest friends. They listened to pop music and traded jokes. When the group broke out into “Happy Birthday to You,” Eleanor pulled a slice of cookie cheesecake close in front of her and pretended to blow out the toothpick she had substituted for a candle on top.

learn more

Four Theories for Why People Are Still Out Partying

Any one of us could be carrying the coronavirus. By going out for coffee or meeting up with friends, we might unwittingly be infecting people who, a few short weeks from now, will find themselves in a hospital bed, gasping for air.

LEARN MORE

When Will L'Oréal's Hand Sanitizer Be Available? The Brand Is Working To Combat Coronavirus

As everyone adjusts to life during the COVID-19 pandemic, products like hand sanitizer have flown off the shelves at an alarming rate.

LEARN MORE

What we know about advertising in a recession

Explores advertising in a recession through the evidence available in the Warc archives and beyond -typically, recessions will cause businesses to reign in advertising spend in the short term, a mistake,the paper argues, that could cause long term damage to a brand.

DOWNLOAD

What Delta Air Lines’ response to COVID-19 can teach other brands

Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, andthus offers valuable advice for other brands as it seeks to respond to the pandemic.

download

Why Don’t More Boomers Care About Coronavirus?

A new survey shows that baby boomers, one of the groups of people most likely to experience complications from COVID-19, are also the least likely to worry about contracting it

LEARN MORE

These famous logos have been remade for the coronavirus age

Slovenia-based creative Jure Tovrljan incorporated 'social distancing' and other measures to famous marks.
Jure Tovrljan, a creative director based in Slovenia, has given makeovers to famous brand’s logos to make them more relevant for the coronavirus age.

LEARN MORE

L’Oréal Will Start Producing Hand Sanitizer to Help Fight Coronavirus

Amid the coronavirus outbreak, hand sanitizer is becoming especially hard to come by — even for those who need it most. L’Oréal, one of the world’s largest beauty producers, is taking it upon itself to respond to this shortage.

learn more

¿Quién cura a los aliviados?

Nadie se hubiera atrevido a predecir que el mundo se iba a detener como ha logrado hacerlo el coronavirus. Es cierto que nadie en su plan de negocios ni de marketing para este año hubiera pensado que había que considerar las nuevas dinámicas que ha traído consigo esta pandemia.

LEARN MORE

Slow Down to Make Better Decisions in a Crisis

The news about the spread of COVID-19 is changing fast — and people are trying to make decisions about everything from whether to cancel vacations to how to best protect themselves and their communities.

LEARN MORE

Consumers expect businesses to step-up and help tackle COVID-19

An overview of consumer trust in business and government to effectively tackle the novel coronavirus(COVID-19) outbreak.

DOWNLOAD

Brands should help keep consumers informed about COVID-19

An overview of whether consumers in the UK and US have enough information to stay healthy during the novel coronavirus (COVID-19) outbreak.

LEARN MORE

How The COVID-19 Pandemic Is Fast-Tracking Digital Transformation In Companies

If "necessity is the mother of invention," coronavirus (COVID-19) forced many around the world to rethink our daily lives from work to school to entertainment.

LEARN MORE

So We’re Working From Home. Can the Internet Handle It?

With millions of people working and learning from home during the pandemic, internet networks are set to be strained to the hilt.

LEARN MORE

Suddenly working at home? We’ve done it for 22 years—and have advice

Your productivity, your health, and your sanity: We have your home office covered.

LEARN MORE

Four ways hard-hit retailers can overcome the coronavirus crisis

From handbags to hand sanitisers, the coronavirus impact on retail is challenging.

download

COVID-19 proves digital transformation is a business imperative that marketing must lead

The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retailcompanies.

DOWNLOAD

Nearly 90% of consumers have changed their behaviour because of COVID-19

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eightAsia Pacific markets and the UK and US.

DOWNLOAD

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

LEARN MORE

Trend Watching: A post-corona world

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

DOWNLOAD

Nielsen Investigation: "Pandemic Pantries" pressure supply chain amid Covid-19 fears

Consumers around the world are actively stockpiling emergency supplies as concerns grow that the novel coronavirus (COVID-19) could become a worldwide pandemic.

Learn More

How the Coronavirus (COVID-19) Pandemic is affecting small businesses & marketers

The World Health Organization has declared the coronavirus, or COVID-19, a global pandemic.

Learn More

Destilería Serrallés producirá alcohol para ayudar a instituciones de salud ante coronavirus

La empresa ponceña donará el producto gratuitamente a entidades elegibles para ayudar con la crisis del Coronavirus

Learn More

Coronavirus shows US needs to restore pharmaceutical production in Puerto Rico

Though coronavirus has only begun to show up in America, it's already exposed the nation's serious over-reliance on China for pharmaceutical production.

Learn More

Makeup and the Coronavirus: An uneasy mix

Customers cling to their products and treatments while the industry puts a brave face on a bad situation.

Learn More

COVID-19: How sponsors should handle the turbulence upending the 2020 sports calendar

As sports competitions around the world are suspended, Alex Burmaster, co-founder of sports marketing platform caytoo, offers advice for how brands can salvage their investments in sponsorship programmes.

Learn More

Instagram warns of Coronavirus disinformation infecting augmented reality

On Friday, Instagram sent a note to its AR community telling people to avoid spreading bad information about the pandemic.

Learn More

How to survive a brand quarantine during Coronavirus

This isn’t the time to run a scheduled campaign; strategies need to adjust.

Learn More

Everything should be made as simple as possible, but not simpler.

Good designers must always be avant-gardists, always one step ahead of the times.

Learn More

Small brands see wild surges in sales due to Coronavirus, but what happens after demand slows?

CleanWell chief executive Stew Lawrence has found himself in what would seem to be a consumer product CEO’s dream scenario.

Learn More

Advertising during the coronavirus crisis is not finger lickin’ good

Coors Light, Hershey, and KFC have all pulled ads that didn’t reflect our new, global pandemic-informed reality.

Learn More