Mira quien llegó al barrio

About 1 million boricuas live in New York, making the state the heart of the Puerto Rican diaspora and huge potential market for Medalla Light, Puerto Rico’s national beer. To mark the beer’s arrival at the one of the most ad saturated markets in the worls, without the budget of beer giants, we set out to ignite national pride with a simple action: one that would place all Puerto Ricans in the main stage.