Cookie Policy

OVERVIEW

DDB Latina Puerto Rico (“we,” “us,” or “our”)
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This Cookie Policy explains how we use cookies and similar technologies on our website. It should be read together with our Privacy Policy. By clicking “Accept All,” adjusting your preferences in our cookie banner, or continuing to browse our site, you agree to our use of cookies as described below.

1. What are cookies?

Cookies are small text files stored on your device by your browser. They help websites function, remember your preferences, and understand how you interact with content. We also use related technologies like pixels, local storage, and tags (collectively “cookies”).

2. How we use cookies

We use cookies to:
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• Make the site work (e.g., page navigation, security, load balancing).
• Remember your choices (e.g., language/region).
• Improve performance (e.g., analytics to understand visits and content engagement).
• Support marketing (e.g., measure campaign effectiveness, personalize content where permitted).

3. Types of cookies we set

• Strictly Necessary (Essential): Required for the website to operate. These cannot be switched off in our systems.
• Performance & Analytics: Help us analyze traffic and site usage to improve performance.
• Functional: Enable enhanced functionality and personalization.
• Advertising & Targeting: May be set by us or our partners to build a profile of your interests and show relevant ads on this and other sites.

4. Cookies we may use (illustrative)

The exact cookies used can change over time. Your cookie banner/manager will always reflect the current list.

Essential
• Load balancer/session (e.g., __cf_bm, __cflb or equivalent): Keeps the site responsive and secure.
• Consent state (e.g., cookieConsent, OptanonConsent): Remembers your cookie choices.

Analytics
• Google Analytics 4 (e.g., _ga, _ga_*): Measures site usage and events in aggregate. IP anonymization can be enabled where required.
• First-party analytics (if used): Stores pageview/session metrics.

Functional
• Language/region preference (e.g., site_lang): Remembers locale settings.
• Player preferences (if using embedded video): Remembers playback or volume.

Advertising/Targeting
• Campaign measurement (e.g., Google/Meta tags): Measures ad conversions and attribution.
• Retargeting pixels: Build interest profiles where permitted.

5. Managing your cookie choices

• Cookie banner: On first visit (and periodically), you can Accept All, Reject All (where offered), or Manage Preferences by category.
‍• Change your mind:You can update your choices anytime via the “Cookie Settings” link in our footer.
• Browser controls: You can block or delete cookies through your browser settings. If you block essential cookies, parts of the site may not work properly.
• Do Not Track: Our site does not currently respond to DNT signals. We honor jurisdiction-specific consent rules where applicable.

6. Legal bases & regional information

• EEA/UK/Switzerland: We rely on consent for non-essential cookies and legitimate interests for essential cookies required to run the site.

‍• United States (including Puerto Rico): We use cookies as described here and honor state privacy laws where applicable (e.g., opt-out mechanisms for targeted advertising categories).

• California (CCPA/CPRA): Some cookie use may be considered “sharing” for cross-context behavioral advertising. You can opt out via our Cookie Settings and/or the “Do Not Sell or Share My Personal Information” link where provided.

7. Third-party cookies

Some cookies are set by third parties (e.g., analytics and ad partners). These parties may use the information collected in accordance with their own privacy policies. We encourage you to review those policies for details.

8. Data retention

Cookie lifespans vary. Session cookies expire when you close your browser; persistent cookies remain until their set expiration or until you delete them. Analytics data may be retained for a limited period consistent with our Privacy Policy and applicable law.

9. Changes to this policy

Where we are required by law to collect your personal data, or we need to collect your personal data under the terms of a contract we have with you, and you fail to provide that personal data when we request it, we may not be able to perform the contract we have or are trying to enter into with you. This may apply where you do not provide the personal data we need in order to provide the offensive services you have requested from us or to process an application for employment with us. In this case, we may have to cancel your application or the provision of the relevant services to you, in which case we will notify you.

10. Contact us

Questions or requests regarding this Cookie Policy or your choices:

‍Email:
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contactus@ddblatinapr.com‍

‍Postal:
DDB Latina Puerto Rico, PO Box 195006 San Juan, PR  00918-5006

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